Programmatic

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What is Programmatic Media?

The term Programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement and optimization of media inventory, in turn replacing human-based methods. In this process, supply and demand partners utilize automated systems and business rules to place advertisements in electronically targeted media inventory.

Programmatic media is a fast-growing phenomena in the global media and advertising industry.
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Where will my ads be served? What types of ads can I run?

Ad campaigns executed through Majewski Marketing & Media will be served on premium ad networks including OpenX, Facebook, DoubleClick, Google Display Network, Yahoo, Appnexus, AOL & many more. MM+M supports display, video, mobile & social media ad formats on desktop, tablet & mobile devices.

 

MEASURE

Gain insights to know your consumers Understand your site visitors like never before. Gather rich data & actionable audience Insights that include detailed data focused on demographics, psychographics, purchase intent & consumer behaviors.

  • Detailed Audience Insights – truly understand who your customers are
  • Simple to understand data reports – no data scientists required!
  • Website segmentation capabilities – measure your whole site as well as individual sections and/or pages
  • Google Analytics integration – have your core GA data at your fingertips
  • Social Media Metrics

TARGET

Reach the right audience, every time Launch Retargeting, Prospecting, Direct Response, or Brand Awareness campaigns to the right people.

  • Audience Builder technology – automatically updates with reach and CPM cost
  • Gather retargeting audiences – across your whole website, or specific pages and/or sections
  • Look-a-like audiences – model from your Insights to create highly scalable campaigns
  • Prospecting audiences – quick A/B testing utilizing multiple audiences and data sources
  • Audience / Market Research – size potential market audiences on the fly

EXECUTE

Real-time programmatic ad campaigns Real-time bidding (RTB) by building data-driven ad campaigns in a few clicks across video, mobile, display, and social mediums.

  • View detailed reports for on-the-fly campaign optimization.
  • Programmatic Media Buying – display, mobile, social & video
  • Real-time bidding (RTB) across multiple Ad Networks
  • Facebook Exchange Integration – Marketplace and Newsfeed instant access
  • Built-In Ad Serving & Hosting
  • Campaign & Multi-Level Conversion Tracking
  • Algorithmic & On-the-Fly Optimization
  • Privacy Compliant / Ad Choices Compliant

Real-time Reporting

  • View detailed reports for on-the-fly campaign optimization.
  • Real-time bidding (RTB) across multiple Ad Networks
  • Campaign & Multi-Level Conversion Tracking
  • Monthly detailed reports

 

Let’s Get Started
Check out samples of previous video or design work and let's get your business on YouTube -- contact Tom today!

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